Below are our current showcased Advertising Success Stories. If you have one you would like to share, submit it on the right.
Date: 2009-01-14
Challenges: Wal-Mart grocery store 2 blocks away, strong independent grocer with a new store in town, 2 strong regional chains, 1 strong national chain. Lee’s prices are slightly higher.
Approach: Highlights 2-3 specials each week - same as their weekly flyer. “You’ve got a friend” branding stays consistent in copy and jingle.
Ow...
read more
Date: 2009-01-14
Bookstore + pianos, artwork, scrap booking, music, huge toy department, home décor.
Campaign: “Yes Virginia, there is a Santa Claus.” Continuing stories with the same characters.
Challenge: 3 major competitors (including a national chain) have entered the market in this year
Schedule: Radio is 60-80% of their budget. 1...
read more
Date: 2009-01-14
Opportunity: With automobile sales down, many people are fixing up, tuning up, refurbishing their current vehicles rather than buying new ones.
Challenge: How to stand out from the competition.
Solution: Find the unique story from the client - how he started in a tin shed. Keep that story consistent throughout the campaign.
Schedule: 20...
read more
Date: 2009-01-14
Challenge: They’re an auto dealer. ‘Nuff said.
Schedule: They sponsor the community cruiser. Run 10 spots per week on low months. In Mar-May they run 30/week.
Commercials: As you can hear, other than their jingles, nothing to make them stand out. This is not breakthrough advertising. They mostly tie in with Chrysler promotions. However&hell...
read more
Date: 2009-01-14
Computer sales & trouble shooting.
Challenge: competition from big box stores
Positioning: “Your Computer Guy” Records his own commercials.
Schedule: Annual contract. 10 spots/wk. + sponsorships of station contests: (ATM - guess how much money’s in the bank machine, home show, Almost Newlywed game show etc.).
read more
Date: 2009-01-14
This is the kind of advertiser that is finding a resurgence in business in this economy. It’s a quilter & sewing refuge. They sell cotton fabric, machines, and give lessons.
Approach: Jeffrey Hedquist showed me how to get real life stories from the client. We then wrote commercials based on the stories.
Results: Business has flourished, and they&...
read more
Date: 2009-01-14
Client used to advertise 2 years ago, went off the air and sales dropped. Back on this year.
Schedule: Sporadic, but heavy. News sponsorship + 12 spots/wk all summer + 30 spots for promotions.
Commercials: Using a classic Hedquist approach of exploiting what’s wrong with the advertiser, he’s getting lots of attention.
Results...
read more
Date: 2009-01-14
Even in recessionary times, people need insurance, and many types of insurance are not optional.
Many people have Ontario Health insurance
We needed a way to differentiate the Co-Operators from al the other independent insurance brokers, and Jeffrey Hedquist in his HedStorm Consultation showed us how to find true stories from the advertisers.
<...
read more
Date: 2009-01-01
WHMI has had a success story with our local Furniture Store. The store name is “Tenpenny’s” Furniture. They’ve been having a tough go of it with sales being down.
We’ve tried every type of “reason” for him to use radio consistently. He was very “hit and miss”. They had been on WHMI sporadically.
They would ... read more
Date: 2008-12-22
It’s amazing where ad budgets can be found. Did you know that Apartment Communities often have ad budgets that could be used on radio? And that this can include money to be used for more than just attracting new tenants? Well, neither did we until Connect user Charlie Jennings sent in this great idea.
He writes:
“We’ve found that Apartment Communit...
read more
Date: 2008-11-21
Owner Brett Wright specializes in small retirement and assisted living homes in the Idaho, Montana region.
Commercials aired for one month in narrow time period of Morning news and Dr. Phil and Oprah. Investment was $1000 air time and $175 in production using copyright free photos, and one shot of the actual facility.
The result: 2 rooms filled at $3500 per... read more
Date: 2008-11-17
The challenging economic environment calls for imagination, and ideas that work. The Clear Channel team in Melbourne, FL recently demonstrated how ingenuity can breed success. Their creative us of unsold inventory and a s... read more
Date: 2008-11-17
No room on your radio station for infomercials? How about 2.5 minute ones?
Here's WRHI's revenue building plan that doesn't clutter the airwaves.
Each day of the week M-Th, one advertiser is featured:
Mon: Real Estate company
Tue: Computer company
Wed: Local Development Corp. operated by the city
Thu: Financial company
...
read more
Date: 2008-11-17
The WINK Country & Syd's Carpet and Snooze Room Furniture Showcase Promotion: We ran a 6 week promotion to give away three different furniture showcases. Listeners were able to qualify if they were the 7th caller in and were able to guess which items were higher or lower.
Listeners loved it...the phones would go crazy whenever the promotional sounder went over the a...
read more
Date: 2008-11-12
“Many local direct clients furnish their own copy for local produced commercial content. This was the case in point with one of our clients, Intelligent office. The original copy contained quite a bit of ad speak, and featured “acted” testimonials from business professionals. It wasn’t that the spot was a bad spot, but it tended to blend ... read more